Small Business Websites
Fast, mobile-first websites built to rank on Google and turn visitors into enquiries.
Google Business Profile Optimisation
Google Business Profile optimisation gets your Google Maps listing complete, accurate and active, so you show up when locals search nearby. It is often the fastest way for a small business to win more calls and direction requests.
- Free online audit within 3 business days
- Fixed quotes before work starts
- AI-first, human-checked
- Working Australia-wide
What's included
- Creating or claiming your profile, and guiding you through Google's verification
- Choosing the primary category and secondary categories that match the searches you want
- A business description written around what you do and where you work
- Services or products listed with clear names and short descriptions
- Opening hours, special hours, service areas, phone and website checked and corrected
- Photo guidance plus uploading your best shots of the shopfront, team and work
- A simple way to ask customers for reviews, and help replying to them
- Matching your name, address and phone across your website and key directories
- A short checklist for keeping the profile active each month
What Google looks at
Google ranks local listings on three broad things: relevance, distance and prominence. You cannot move closer to every customer, but you can control relevance through categories, services and your description, and you can build prominence through reviews, photos and a website that backs up what the profile says.
Consistency matters more than most owners expect. If your business name, phone or address differs between Google, your website, Facebook and directories, Google and AI tools become less sure which details are right. We line them all up.
An active profile also tends to perform better than one left alone. Regular photos, fresh posts about recent work and prompt replies to reviews all show Google, and customers, that the business is open and cares.
How we optimise your profile
- 1
Check access
We confirm who owns the listing and get you, the owner, full control of it.
- 2
Audit the listing
We compare your profile with the top local competitors and list what is missing.
- 3
Fix and complete
Categories, services, description, hours, photos and links are updated in one go.
- 4
Reviews plan
You get a short review link and a message template to send happy customers.
- 5
Monitor
We check calls, website clicks and direction requests after a few weeks and adjust.
What affects the cost
The work depends on where your listing starts. A brand new profile that needs verifying, or a listing locked in someone else's account, takes longer than tidying one you already control. Businesses with several locations need a profile for each one.
Most owners choose a one-off setup, then decide whether they want ongoing help with posts, photos and review replies. We send a fixed quote after the free audit, so you know exactly what you are paying for.
Why choose us for your Google profile
- You keep ownership
- The profile stays in your Google account, with us added as a manager, never the other way round.
- Linked to your website
- We make the profile and your website support each other, which strengthens both.
- No fake reviews, ever
- We help you earn real reviews within Google's rules, which protects your listing long term.
Google Business Profile questions
Is a Google Business Profile free?
Yes. Google does not charge for a Business Profile. You only pay if you choose to run Google Ads, which can also appear on Maps.
Can I have a profile without a shopfront?
Yes. Service-area businesses, such as mobile hairdressers or tradies, can hide their address and list the suburbs they cover instead.
How long does verification take?
It varies. Google may ask for a video, a phone call or a postcard, and some checks take a few days. We guide you through whichever method Google offers.
Why is my business not showing on Google Maps?
The usual reasons are an unverified or suspended listing, the wrong category, incomplete details, or strong competitors closer to the person searching. Our free audit checks these and tells you which applies.
Can you remove a bad review?
Only Google can remove reviews, and only if they break its policies. We can help you report one that does, and write a calm, professional reply for those that do not.
Related services
AI Search Optimisation
Help ChatGPT, Gemini and Google AI Overviews understand, trust and recommend your business.
Google Ads
Search and Maps ads that show up when people look for what you sell, with spend kept in check.
Get your Google profile working for you
Send a few details about your business and what you need. We'll reply with questions or a fixed quote, with no obligation.