Google Business Profile
Your Google Maps listing set up properly, so locals find you, call you and get directions.
Google Ads Management for Small Businesses
Google Ads management for small businesses puts you at the top of search and Maps results when people look for what you sell, right when they are ready to call or buy. We set up, run and tune the campaigns so the budget goes on useful clicks.
- Free online audit within 3 business days
- Fixed quotes before work starts
- AI-first, human-checked
- Working Australia-wide
What's included
- Keyword research around the searches your customers actually type, with costs estimated
- Account setup or a clean-up of an existing account, owned by your business
- Search campaigns with tightly grouped keywords and ads written for each group
- Location settings by radius, suburbs or the whole country
- Negative keywords to stop ads showing for irrelevant searches
- Call, form and website conversion tracking where your site allows it
- Location assets linked to your Google Business Profile, so ads can appear on Maps
- Weekly bid and budget checks, and a monthly summary in plain words
Campaign types we use
Most small businesses get the best value from Search campaigns, which show text ads on Google when someone searches a keyword you choose. They are easy to control and the intent is clear: the person is looking for what you do right now.
Performance Max uses Google's AI to show ads across Search, Maps, YouTube and other Google networks from one campaign. It can work well once conversion tracking is solid, but it needs careful inputs and checks, so we only add it when the data supports it.
For businesses that rely on foot traffic or local calls, linking your Google Business Profile lets ads show your address, hours and reviews, which builds trust before the click.
How we manage Google Ads
- 1
Research
We find the keywords worth paying for and the ones to avoid.
- 2
Build
Campaigns, ads, extensions and tracking are set up in your own account.
- 3
Launch
Ads go live with a daily budget you are comfortable with.
- 4
Refine
We review search terms weekly, block waste and adjust bids.
- 5
Report
You get a monthly summary of spend, calls, enquiries and cost per lead.
What affects the cost of Google Ads
You pay Google directly for clicks, and you set the budget. Click costs depend on your industry and area: some trades and professional services pay much more per click than a local cafe or salon. Our keyword research shows you typical costs before you commit.
Our management fee depends on the number of campaigns and keywords, and how competitive the market is. You receive a fixed monthly quote after the free audit, and the ad spend stays separate and visible.
Why choose us for Google Ads
- Waste blocked early
- Weekly search-term reviews and negative keywords keep the budget on searches that can turn into customers.
- Tracking set up properly
- We measure calls and enquiries where possible, so decisions are based on leads rather than clicks alone.
- Ads and website together
- We can fix the landing page too, because a great ad sent to a weak page wastes money.
Google Ads questions
How much does Google Ads cost for a small business?
It depends on your industry, area and goals. Some local businesses start with a small daily budget and grow it once they see the cost per enquiry. Our keyword research gives you realistic numbers first.
How is Google Ads different from SEO?
Ads show straight away and stop when you stop paying. SEO takes longer to build but keeps bringing visitors without a cost per click. Many businesses use ads while their SEO grows.
Can my ads appear on Google Maps?
Yes. Linking your Google Business Profile to your ads account lets your ads appear on Maps and in local results.
Can I pause or change my ads at any time?
Yes. Budgets can be raised, lowered or paused whenever you like, for example during a busy season when you are already fully booked. Tell us and we adjust the campaigns the same day where possible.
Who owns the Google Ads account?
Your business does. We work in your account with manager access, so all the data stays with you.
Related services
Small Business Websites
Fast, mobile-first websites built to rank on Google and turn visitors into enquiries.
Facebook & Instagram Ads
Meta ad campaigns that reach people near you, using AI targeting steered by a human.
Get your Google Ads plan
Send a few details about your business and what you need. We'll reply with questions or a fixed quote, with no obligation.